How Small Companies Can Participate in Globalization Essay

Some small companies never thought about going global, or in other words, becoming international retailers. They think of selling their products in foreign countries and think of ways to do so. Before you know it, they have become global marketers. Many companies know that by doing business in other countries, they can broaden their potential buyers. By selling to foreign customers, though, retailers are stumbling upon roadblocks. Selling their product in international markets is not the same as selling in the United States. Retailers, especially small businesses with limited resources, are realizing large capital expenditures in order to accommodate sales in foreign markets. However, many companies are doing quite well in†¦show more content†¦Depending on what type of business you are in, you can find similar companies in other countries and form a partnership. This gives the seller more recognition in the foreign country. But, it is usually more costly due to the added expense of another office. By forming a partnership with a company that is in the country you want to do business in, the partner possibly has a list of contacts, already. This makes selling the product or service a lot easier. Still though, companies wanting to expand in foreign markets must be careful in choosing their partners. If they are not careful whom they choose as a partner, they could risk losing control of their product or service. And, they need to pay close attention to the day to day activities of selling. Some small businesses get too hasty because they want to expand their market and gross profit, so they make bad judgment calls when it comes to finding a company to form their joint venture with. The third method is by using a licensing agreement. Basically, the foreign company/business buys the rights to the American product. They become the licensees. This would seem the simplest method, since the licensee, it seems, would sell the product then se nd you a check every month or so depending on the contract. However, you have to be careful of this strategy as well. Some licensees buy the product and then shove it back on the shelves so it won’t compete withShow MoreRelatedThe Effect of Globalization on Japan630 Words   |  3 Pages I will analyze the effects of globalization on Japan’s culture, worldview, population, environment, and environment. I will consider both the direct and indirect effects of globalization on Japan’s native and foreign inhabitants. My analysis will not be restricted to any specific geographic region of Japan; I will highlight issues that have widespread implications across Japan’s myriad prefectures. 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